Open AccessSocial Media Replacing the Party Manifesto as the Key Factor in Deciding Election Outcomes
Author(s) -
Adhiraj Singh Jodha
Publication year - 2022
Publication title -
international journal for research in applied science and engineering technology
Language(s) - English
Resource type - Journals
ISSN - 2321-9653
DOI - 10.22214/ijraset.2022.41228
Subject(s) - manifesto , social media , politics , political science , general election , political communication , public relations , sociology , law
In present study researcher will examine role of social media in political campaigning management. In 2014 General elections, social media played a key role in influencing voter’s behavior. From 2014 onwards many startups related to the social media came into picture. Due to which major impact has been seen in domestic elections due to this emerging medium of information. The present paper mainly focuses on influence of social media in politics under which researcher covers its role, importance and opportunities. The study will also examine how social media influences voter’s behavior and political parties spending on social media for campaign management in various elections. It will also cover related issues such as Facebook– Cambridge Analytica data scandal, Social Media and Indian Politics and its evolution, Voluntary Code of Ethics by social media platforms for 2019 General Election and lastly Ethics, Political Communication, and Security Implications of it. Keywords: Social media, Indian Politics, Voters, Ethics, Political Communication, Security etc.