Omnichannel: A Multi-Purpose Approach

This paper studies how omnichannel is different from other channels and gives it the upper hand over the rest. The paper expands on customer experience or journey in omnichannel and how the backend, i.e., retailing, works. Moreover, it explains how different supply chains are integrated to build a successful omnichannel network. It also elucidates how traditional suppliers have evolved and shifted to omnichannel. Furthermore, it explains the role of inventory optimization & sales and operations planning and how it helps us develop and maintain a stable omnichannel supply chain. In addition, the paper also discusses some points that should be taken into accounts while modeling omnichannel environments.