Open AccessPerception of investing in crypto in India using UTAUT model
Author(s) -
Vidhi Shah
Publication year - 2021
Publication title -
international journal for research in applied science and engineering technology
Language(s) - English
Resource type - Journals
ISSN - 2321-9653
DOI - 10.22214/ijraset.2021.38632
Subject(s) - intension , expectancy theory , cryptocurrency , perception , unified theory of acceptance and use of technology , computer science , scale (ratio) , population , econometrics , psychology , social psychology , computer security , geography , economics , demography , cartography , sociology , philosophy , epistemology , neuroscience
This research was conducted to gather data and understand the perception what the Indian population holds when it comes to investing in cryptocurrency. To do so, a survey was designed using the UTAUT model and was circulated by the means of google forms. A wide range of parameters were considered to avail the maximum possible accuracy for the data collected. Parameters like, the ease of investing crypto, short term and long term benefits, monetary benefits, social benefits were considered. All of these parameters were supposed to be answered on a scale of 5. After collecting all the data, the results were analyzed and evaluated using which the hypothesis made were proved. Keywords: Cryptocurrency, UTAUT, performance expectancy, effort expectancy, perceived monetary benefits, perceived safety, social influence, adoption intension.