Open AccessThe Study of Digital Adoption and Usage Trends in Kolkata Area
Author(s) -
Sourav Shit
Publication year - 2021
Publication title -
international journal for research in applied science and engineering technology
Language(s) - English
Resource type - Journals
ISSN - 2321-9653
DOI - 10.22214/ijraset.2021.37306
Subject(s) - the internet , preference , sample (material) , purchasing , perception , business , internet users , internet privacy , advertising , dissemination , internet access , marketing , psychology , engineering , computer science , world wide web , telecommunications , mathematics , chemistry , chromatography , neuroscience , statistics
This study is based on a research which was done in order to know the awareness and usage of the people toward internet. Mainly this study was focused on the urban people who are lived in the place like Kolkata and much more educated then the rural people. Under this I tried to find out that out of the total sample how many are aware about the internet, how many use internet regularly, how many occasionally (Before 1month), internet owner and non-users. For this study I follow certain process of market research. I had the sample of 65 respondents. For that we conducted this study and collected data from the urban households about their perception and usage of internet it is concern that it aims towards to get direct response form the respondents and to disseminate awareness among the people aware internet. Except this it also has various aims like preference towards internet, purchasing capacity of respondents, fulfill the respondents expectation etc. There are some important factors to carry the research in a careful manner. The key factors are Active Internet User Claim Internet User Internet Owner Non-User of Internet Perception and Preference of People Towards Internet