Open AccessOptimization of E-Commerce Platform Structure based on Blockchain Technology
Author(s) -
C. Vijayalakshmi
Publication year - 2021
Publication title -
international journal for research in applied science and engineering technology
Language(s) - English
Resource type - Journals
ISSN - 2321-9653
DOI - 10.22214/ijraset.2021.35262
Subject(s) - negotiation , phone , protocol (science) , personally identifiable information , computer security , internet privacy , smart phone , identity (music) , computer science , business , telecommunications , law , medicine , philosophy , linguistics , physics , alternative medicine , pathology , political science , acoustics
E-Commerce has become more and more popular because of rich products, fast transactions, and free from time, locations, stores, and so on. However, the disclosure of personal data such as their IDs, addresses, and phone numbers has become a major concern for online activities. The current e-commerce model is at the crossroads of ownership and privacy. To address this, this article creates an enterprise protocol that uses smart personal contracts to protect privacy during the negotiation phase. This protocol allows contracting parties to conduct business without disclosing personal information such as identity, address, and phone number. Furthermore, we employ the zero-knowledge proof to ensure ownership.