Open AccessImpact of Risk Perceptions on Purchase Intention in C2C e-Commerce based on Gender Groups
Author(s) -
K. Vimal Rajesh
Publication year - 2020
Publication title -
international journal for research in applied science and engineering technology
Language(s) - English
Resource type - Journals
ISSN - 2321-9653
DOI - 10.22214/ijraset.2020.30300
Subject(s) - risk perception , perception , e commerce , business , advertising , psychology , marketing , computer science , world wide web , neuroscience