Open AccessA Study on Customer Engagement and Loyalty towards the Digital Marketing
Author(s) -
Rapaka Manoj Kumar
Publication year - 2019
Publication title -
international journal for research in applied science and engineering technology
Language(s) - English
Resource type - Journals
ISSN - 2321-9653
DOI - 10.22214/ijraset.2019.9153
Subject(s) - customer engagement , business , marketing , loyalty business model , loyalty , advertising , computer science , social media , service quality , world wide web , service (business)