Open AccessChallenges for Global Brands to Manage in India: A Cross Cultural Perspective
Author(s) -
Anamika Singh
Publication year - 2019
Publication title -
international journal for research in applied science and engineering technology
Language(s) - English
Resource type - Journals
ISSN - 2321-9653
DOI - 10.22214/ijraset.2019.6216
Subject(s) - perspective (graphical) , business , cross cultural , marketing , sociology , computer science , anthropology , artificial intelligence