Open AccessThe Analysis of Impulse Purchase and Influence of Branding and Packaging in Consumer Choice
Author(s) -
Umer Qadir Sofi
Publication year - 2019
Publication title -
international journal for research in applied science and engineering technology
Language(s) - English
Resource type - Journals
ISSN - 2321-9653
DOI - 10.22214/ijraset.2019.12144
Subject(s) - impulse (physics) , business , advertising , marketing , quantum mechanics , physics