Open AccessA Study of Private Label Brands (Apparel category) on the Basis of Preference of Youth across Personal and Behavioral Variables
Author(s) -
Kirti Punia
Publication year - 2018
Publication title -
international journal for research in applied science and engineering technology
Language(s) - English
Resource type - Journals
ISSN - 2321-9653
DOI - 10.22214/ijraset.2018.3002
Subject(s) - clothing , preference , private label , psychology , advertising , business , marketing , social psychology , mathematics , statistics , political science , law