
Use of Data Mining Techniques to Improve the Effectiveness of Sales and Marketing
Author(s) -
K. Biruntha
Publication year - 2018
Publication title -
international journal for research in applied science and engineering technology
Language(s) - English
Resource type - Journals
ISSN - 2321-9653
DOI - 10.22214/ijraset.2018.1303
Subject(s) - business , marketing , sales management