Open AccessImpact of promotional mix on customer based braned equity: Mediating effect of brand image a case study of beverage industry in Pakistan
Author(s) -
S M A Moin,
Sajjad Ahmad Baig,
Ahsan Iqbal,
Qaira Aziz,
Muzzammil Hussain,
Mazher Farid Iqbal
Publication year - 2017
Publication title -
international journal of advanced multidisciplinary research
Language(s) - English
Resource type - Journals
ISSN - 2393-8870
DOI - 10.22192/ijamr.2017.04.11.003
Subject(s) - brand equity , advertising , brand awareness , business , marketing , brand loyalty , cronbach's alpha , population , promotion (chess) , brand image , service (business) , demography , sociology , politics , political science , law