Open AccessInfluence of cost leadership as a generic competitive strategy on Microfinance institutions’ customer satisfaction in Meru, Kenya.
Author(s) -
G. M. Bita,
Simon Thiaine Kubaison,
M. K. Muketha
Publication year - 2016
Publication title -
international journal of advanced multidisciplinary research
Language(s) - English
Resource type - Journals
ISSN - 2393-8870
DOI - 10.22192/ijamr.2016.03.11.001
Subject(s) - microfinance , customer satisfaction , business , business administration , marketing , competitive advantage , economics , economic growth