Open AccessInfluence of cost leadership as a generic competitive strategy on Microfinance institutions’ customer satisfaction in Meru, Kenya.
Author(s) -
G. M. Bita,
Simon Thiaine Kubaison,
M. K. Muketha
Publication year - 2016
Publication title -
international journal of advanced multidisciplinary research
Language(s) - English
Resource type - Journals
ISSN - 2393-8870
DOI - 10.22192/ijamr.2016.03.11.001
Subject(s) - microfinance , customer satisfaction , marketing , business , simple random sample , competitive advantage , population , cost leadership , sample (material) , empirical research , sample size determination , profit (economics) , descriptive statistics , economics , statistics , mathematics , sociology , economic growth , chromatography , microeconomics , demography , chemistry
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