Open AccessSPORT OFFER– CORE PART OF THE SPORT ORGANIZATION’S MARKETING PROGRAM
Author(s) -
Milan Gašović,
Djurdjica Vukajlovic,
Nikola Ćurčić,
Miroslav Živković
Publication year - 2018
Publication title -
facta universitatis. series: physical education and sport
Language(s) - English
Resource type - Journals
eISSN - 2406-0496
pISSN - 1451-740X
DOI - 10.22190/fupes161203015g
Subject(s) - sports marketing , popularity , sport management , advertising , marketing , hierarchy , order (exchange) , athletes , business , product (mathematics) , quality (philosophy) , public relations , marketing management , political science , relationship marketing , medicine , philosophy , geometry , mathematics , finance , epistemology , law , physical therapy
The sports offer (product), as a central part of the sports organizations, i.e. clubs or athletes - individuals, as a marketing program, can be considered through five of its levels, depending on the hierarchy of value for interested parties (visitors, media, advertisers, sponsors, sports agents, and the like.). These five levels are: sport experience, sport events, sports scores, the image of sports organizations and sport individuals (sportsman) and sports brand. The sports offer must be of high quality in order to attract interested parties, and increasing the popularity of the sports offer is done through numerous marketing activities.