Open AccessThe Effect of Health Consciousness, Food Safety Concern, and Familiarity with Advertisements on Willingness to Pay to Purchase Healthy Food Products
Author(s) -
Hafizatun Amalia Ulfa,
Sulhaini Sulhaini,
Lalu Edy Herman Mulyono
Publication year - 2022
Publication title -
traektoriâ nauki
Language(s) - English
Resource type - Journals
ISSN - 2413-9009
DOI - 10.22178/pos.83-6
Subject(s) - willingness to pay , advertising , nonprobability sampling , business , food safety , affect (linguistics) , marketing , environmental health , sample (material) , psychology , economics , medicine , population , chemistry , communication , chromatography , microeconomics , pathology