Open AccessInfluence of Ethnocentric Billboard Advertising Messages on Product Consumption in Nigeria: a Study of Hero Lager
Author(s) -
Ugochukwu Aloysius Madu,
Chukwuebuka Stephen Nworie
Publication year - 2022
Publication title -
traektoriâ nauki
Language(s) - English
Resource type - Journals
ISSN - 2413-9009
DOI - 10.22178/pos.81-13
Subject(s) - ethnocentrism , advertising , hero , product (mathematics) , dominance (genetics) , consumption (sociology) , consumer ethnocentrism , marketing , nonprobability sampling , business , psychology , sociology , social psychology , computer science , population , social science , mathematics , biochemistry , chemistry , geometry , demography , artificial intelligence , gene