Open AccessThe influence of media credibility, skepticism of media, and perceived intention on the effect of persuasive message
Author(s) -
김정현
Publication year - 2008
Publication title -
eonlon jeongbo yeon'gu/eollon jeongbo yeongu
Language(s) - English
Resource type - Journals
eISSN - 2508-8629
pISSN - 1738-6195
DOI - 10.22174/jcr.2008.45.1.5
Subject(s) - skepticism , credibility , psychology , source credibility , persuasive communication , persuasion , advertising , social psychology , business , political science , philosophy , epistemology , law