Open AccessParadox of Product Planning: Consumers’ Use of Alignable and Nonalignable Attributes in Decision Making
Author(s) -
한지훈,
조광수
Publication year - 2016
Publication title -
korean journal of cognitive and biological psychology
Language(s) - English
Resource type - Journals
eISSN - 2733-466X
pISSN - 1226-9654
DOI - 10.22172/cogbio.2016.28.3.003
Subject(s) - product (mathematics) , business , product category , psychology , marketing , mathematics , geometry
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