Open AccessParadox of Product Planning: Consumers’ Use of Alignable and Nonalignable Attributes in Decision Making
Author(s) -
한지훈,
Kwangsu Cho
Publication year - 2016
Publication title -
hanguk simni hakoeji. inji mit saengmul/han'gug simri haghoeji
Language(s) - English
Resource type - Journals
eISSN - 2733-466X
pISSN - 1226-9654
DOI - 10.22172/cogbio.2016.28.3.003
Subject(s) - product (mathematics) , business , product category , psychology , marketing , mathematics , geometry