Open AccessTHE EFFECT OF GOVERNMENTAL LAWS AND PHARMACEUTICAL ETHICS ON BUILDING A DISTINCTIVE RELATIONSHIP BETWEEN PHARMACISTS AND THEIR CUSTOMERS
Author(s) -
Maysoon Abdelmalek
Publication year - 2020
Publication title -
international journal of pharmacy and pharmaceutical sciences/international journal of pharmacy and pharmaceutical sciences
Language(s) - English
Resource type - Journals
eISSN - 2656-0097
pISSN - 0975-1491
DOI - 10.22159/ijpps.2020v12i11.38908
Subject(s) - pharmacy , government (linguistics) , value (mathematics) , descriptive statistics , ethical standards , business , public relations , marketing , psychology , family medicine , medicine , political science , engineering , mathematics , philosophy , linguistics , statistics , engineering ethics
Objective: This study aimed to investigate the effect of governmental laws and pharmaceutical ethics on building a distinctive relationship between pharmacists and their customers from the perspective of pharmacists in Jordan through measuring the customers’ satisfaction and their perceived value.
Methods: This study is a descriptive and correlative one. A self-administrated questionnaire was distributed to a random sample of 110 pharmacists working in private pharmacies to measure the effect of governmental laws and pharmaceutical ethics on building a distinctive relationship between pharmacists and customers.
Results: ANOVA-test showed a significant effect of governmental laws and pharmaceutical ethics on building a distinctive relationship between pharmacists and their customers (p = 0.003) and on the customer–perceived value (p = 0.00). Multiple regression analysis showed a significant effect of the application of ethical standards on building a distinctive relationship between pharmacists and their customers (p = 0.006) and a significant effect of both dimensions: (application of laws and regulations) and (application of ethical standards) on customer–perceived value (p = 0.004, p = 0.009) respectively. Moreover, there was a statistically significant effect of the application of ethical standards on customers’ satisfaction (p = 0.03).
Conclusion: Based on the results of this study, there should be an effort by the government and the private institutions responsible for the pharmacy profession in Jordan to contribute to build a distinctive relationship between pharmacies and their customers, as this relationship increases the perceived value and satisfaction of customers.