Open AccessMEDIA MIX MODELING COMPARISON OF INTERACTION MODEL TO SIMPLE LOG-LINEAR MODEL
Author(s) -
Priyanka Sharma,
M. Janaki Meena,
Syed Ibrahim
Publication year - 2017
Publication title -
asian journal of pharmaceutical and clinical research
Language(s) - English
Resource type - Journals
eISSN - 2455-3891
pISSN - 0974-2441
DOI - 10.22159/ajpcr.2017.v10s1.19763
Subject(s) - simple (philosophy) , linear model , log linear model , computer science , mathematics , mixed model , mathematical optimization , econometrics , statistics , philosophy , epistemology
The objective of current study is to compare a new model for media mix problem with popular model named as simple log linear model. A modified approach proposed to improve the results of media mix model from simple log linear method includes the simultaneous effect of different media variables on sales. The combined effect caused by various media variables shows a synergy in the curve for sales and hence considering it makes the model much effective and accurate.