Open AccessThe Changing Stereotypes of Librarian in Chinese Movies
Author(s) -
Meng Yuan,
Yan Sun,
Rui Guo,
Dong Liu,
Zhonghong Zhang
Publication year - 2017
Publication title -
world journal of social science research
Language(s) - English
Resource type - Journals
eISSN - 2375-9747
pISSN - 2332-5534
DOI - 10.22158/wjssr.v4n2p108
Subject(s) - context (archaeology) , sociology , psychology , advertising , business , history , archaeology
The representations of librarian in movies which is a main kind of media directly reflect and influence the audiences’ opinions on this profession. This paper analyzed the changing stereotypes of librarian from several aspects by the method of context analysis, and found out that with the information era coming, there presentations of librarian in the movie is also generally changing. These findings can help librarians explore and rethink the self-marketing and self-shaping.