Open AccessEntrepreneurs: Investment and Rhetoric. Contributions to an Economics of Persuasion
Author(s) -
Birger P. Priddat
Publication year - 2016
Publication title -
world journal of social science research
Language(s) - English
Resource type - Journals
eISSN - 2375-9747
pISSN - 2332-5534
DOI - 10.22158/wjssr.v3n1p78
Subject(s) - persuasion , rhetoric , investment (military) , point (geometry) , economics , business , marketing , political science , psychology , social psychology , law , philosophy , theology , geometry , mathematics , politics
The entrepreneurs business is not only businesss, but to persuade the banker to lend him money, to persuade the employees to be motivated to do any innovative new project, and to persuade the custormers to buy it. Without this entreprenuerial rhetorics no business will succeed. From this point of view the entrepreneur is as well an artist as a businessman.