Open AccessNeed Analysis and Curriculum Design in Business English
Author(s) -
Chunling Geng
Publication year - 2015
Publication title -
study in english language teaching
Language(s) - English
Resource type - Journals
eISSN - 2372-9740
pISSN - 2329-311X
DOI - 10.22158/selt.v3n2p146
Subject(s) - business english , syllabus , curriculum , subject (documents) , globalization , needs analysis , business analysis , new business development , sociology , management , political science , business administration , business , business model , pedagogy , mathematics education , marketing , economics , computer science , psychology , library science , law
Business English education, which serves as a branch of ESP (English for Specific Purposes) is of great importance. With the development of market economy and the further strengthening of economic globalization, Business English is receiving more and more attention and is showing unprecedented momentum. And in the world of Business English, need analysis is at the heart of planning and instructional design. Yet, designing a Business English course requires collaboration among several concerned stakeholders, including students, subject teachers, institutional administrators and Business English teachers themselves. This article gives a detailed description of Business English and need analysis, analyzes the importance of need analysis to syllabus design based on need analysis.