Open AccessThe Effect of the Blue Ocean Strategy on Realizing the Above-Average Model: An Applied Study at Zain Telecommunications—The Case of Iraq
Author(s) -
Ali M. Naeem,
Joumana Younis,
Mohammad H. Manhal,
Mohammad A. Yassine
Publication year - 2022
Publication title -
research in economics and management
Language(s) - English
Resource type - Journals
eISSN - 2470-4407
pISSN - 2470-4393
DOI - 10.22158/rem.v7n1p88
Subject(s) - revenue , telecommunications , environmental economics , regression analysis , business , computer science , operations research , statistics , mathematics , finance , economics
The current research aims to analyze the effect of the blue ocean strategy on the model of above-average returns for the purpose of realizing superior revenues for Zain Telecommunications. The research involved 60 officials who filled in a questionnaire which was prepared for this purpose. The data were analyzed by employing the correlation coefficient and regression analysis using SPSS v. 24. The research reached a number of conclusions, the most significant of which were the presence of a significant effect of the blue ocean strategy with its four principles: reduce, raise, eliminate and create in realizing superior returns (above-average) which were translated with its secondary principles: resources, potentials, competitive advantages, attractive industry, preparing and implementing the strategy, and realizing superior returns.