Evaluation Method of Effectiveness of College Students’ Employment Guidance Strategy Based on Data Mining

Aiming at the problem of low confidence in the effectiveness evaluation method of traditional college students’ employment guidance strategy, an effectiveness evaluation method of college students’ employment guidance strategy based on data mining is designed. The effectiveness evaluation index system of college students’ employment guidance strategy is constructed. The system is divided into three levels: target level, criterion level and index level, and the analytic hierarchy process is used to give weight to each index. According to the importance of the index, the effectiveness of college students’ employment guidance strategy is evaluated based on data mining. The experimental results show that the confidence of the designed evaluation method is significantly higher than that of the control group, which can solve the problem of low confidence of the effectiveness evaluation method of traditional college students’ employment guidance strategies.