Open AccessThe Intersection of an Entrepreneurial Mindset and Hip Hop: A Case Study on BEATS by Dre
Author(s) -
Daryl D. Green,
Jack McCann,
Carly Miller,
Arsid Panxhi
Publication year - 2020
Publication title -
journal of business theory and practice
Language(s) - English
Resource type - Journals
eISSN - 2372-9759
pISSN - 2329-2644
DOI - 10.22158/jbtp.v8n2p24
Subject(s) - mindset , entrepreneurship , globe , marketing , intersection (aeronautics) , management , business , public relations , advertising , engineering , psychology , political science , economics , computer science , finance , neuroscience , artificial intelligence , aerospace engineering
This case study examines how the product BEATS by Dre, entered pop culture and rose to success in the current market. Through a literature analysis and a review of the company’s organizational structure, Beats Electronics is assessed due to its entrepreneurial prowess. The success of Beats by Dre addressed a critical problem in the marketplace, consequently, becoming the top premium sound model to entrepreneurs across the globe. Through the lens of Hip Hop, readers can observe the characteristics of effective entrepreneurship, which is essential for success in the business world. The result of this investigation is significant because the results can better assist scholars and practitioners in how to inject the entrepreneurial mindset in popular culture.