Open AccessDigital Agency Start-up Strategy in Indonesia
Author(s) -
Umbas Krisnanto,
Anggi Febriana
Publication year - 2018
Publication title -
journal of business theory and practice
Language(s) - English
Resource type - Journals
eISSN - 2372-9759
pISSN - 2329-2644
DOI - 10.22158/jbtp.v6n2p146
Subject(s) - swot analysis , market penetration , business , competitor analysis , agency (philosophy) , competitive advantage , quadrant (abdomen) , promotion (chess) , market share , marketing , digital strategy , industrial organization , digital marketing , political science , medicine , philosophy , epistemology , pathology , politics , law , social media marketing
This study aims to find an alternative strategy based on important factors to market and analize strategy for digital agency company. Based on IE matrix result, the agency is placed on quadrant I as growing and developing strategy. SWOT analysis that on quadrant IV, the agencyusing defensive strategy to control internal performance. The agency is expected to use competitive strategy because of SPACE results marked a line on competitive quadrant. There is a high value on TAS based on QSPM assessment. The agency suggested using market penetration strategy to maintain and increase market share, competitive price, advertising, and promotion.