Open AccessEnriching Academia-Corporate Loop (ACL)–A Corporate Social Responsibility Initiative
Author(s) -
Ritu Bajaj,
Bhupender Kumar Som,
Mayank Gupta
Publication year - 2015
Publication title -
journal of business theory and practice
Language(s) - English
Resource type - Journals
eISSN - 2372-9759
pISSN - 2329-2644
DOI - 10.22158/jbtp.v3n2p224
Subject(s) - corporate social responsibility , employability , context (archaeology) , action plan , public relations , action (physics) , social responsibility , business , duty , management , political science , economics , law , paleontology , physics , quantum mechanics , biology
Corporate sector utilises societal resources. It is thus the duty of corporate sector to give back to the society in any form, which we know as corporate social responsibility. When we talk in this context, we generally take into account activities like educating the poor, helping old age homes, going green, reducing waste, sponsoring sports activities, giving donations etc. The problem of not getting employable manpower is a major issue of concern among the corporates. In this paper we propose a new dimension to corporate social responsibility–“Enhancing employability”. By this the Academia-Corporate Loop (ACL) can be enriched. In our study we conduct a schedule amongst white collar employees of organizations in Delhi/NCR and record their responses. On this basis, we check the acceptability of this concept in corporates’ mind and propose an action plan to bridge this gap statistically.