Open AccessHow can the Public Relations Increase Brand Awareness
Author(s) -
Yanqiu Zhao,
Chunye Lin
Publication year - 2022
Publication title -
journal of business theory and practice
Language(s) - English
Resource type - Journals
eISSN - 2372-9759
pISSN - 2329-2644
DOI - 10.22158/jbtp.v10n1p1
Subject(s) - brand awareness , order (exchange) , booster (rocketry) , brand management , public relations , business , psychology , marketing , political science , engineering , finance , aerospace engineering
The central idea of this paper is to explore the relationship between public relations and brand Awareness. In order to clarify the relationship between them, the paper uses the following method: On the basis of previous theories, clarify relevant definitions, and then give examples to illustrate the relationship between public relations and brand awareness. Finally, explain the result that public relations can act as Brand Awareness Booster in some circumstances.