Open AccessMeta-Analysis of the Curvilinear Relationship between Rate of Delivery and Message Persuasiveness
Author(s) -
Sang-Yeon Kim,
Mike Allen,
Raymond W. Preiss
Publication year - 2019
Publication title -
communication, society and media
Language(s) - English
Resource type - Journals
eISSN - 2576-5396
pISSN - 2576-5388
DOI - 10.22158/csm.v2n1p1
Subject(s) - persuasion , credibility , comprehension , source credibility , curvilinear coordinates , computer science , psychology , social psychology , political science , mathematics , programming language , geometry , law
For five decades researchers investigated whether increasing the speed of the delivery of a persuasive message produces more message comprehension and attitude change. The experimental literature on this issue appears inconsistent, with many mediating variables introduced in an effort to reconcile disparate findings. This meta-analysis seeks to determine how persuasion is influenced by the rate of message delivery. The data provide support for a curvilinear model, indicating that persuasion is maximal for moderate speech rates. Results are discussed in terms of source credibility and mechanisms of message processing.