Open AccessWomen farmer group empowerment through a community service in Gunungpati Sub-District, Semarang, Indonesia
Author(s) -
Fidia Fibriana,
Miranita Khusniati,
Ni Luh Tirtasari
Publication year - 2020
Publication title -
jurnal pengabdian kepada masyarakat (indonesian journal of community engagement)/jurnal pengabdian kepada masyarakat (indonesian journal of community engagement)
Language(s) - English
Resource type - Journals
eISSN - 2541-5883
pISSN - 2460-9447
DOI - 10.22146/jpkm.47064
Subject(s) - indonesian , product (mathematics) , empowerment , marketing , business , packaging and labeling , service (business) , quality (philosophy) , advertising , economic community , community service , mathematics , economic growth , public relations , economics , philosophy , linguistics , geometry , epistemology , political science , economy
The Women Farmer Group in Semarang was established in 2013, and it has been developing small businesses in the processing of local fresh milk into various snack products. However, the selling value has not reached the optimum results since it faces a problem in packaging quality. Therefore, as one of the goals of Tridarma of Indonesian higher education which have directed the university to care about problems in society, an accompaniment to the business was carried out for improving the quality of product packaging. There were three activities conducted, i.e.a, training; re-designing; and monitoring. The results of the community service showed that the program was highly effective to enhance the understanding of Women Farmer Group members on the importance of product packaging as a strategy of marketing proved by the results of the average posttest score at 80.55. Product testing to consumers shows that the new packaging could increase consumer buying interest in comparison to the old one. Also, with the new packaging, the non-preservative snacks could have a longer storability compared to the old packaging. In this community service activity, an empowerment model can be obtained and can be further developed.