Open AccessThe Effect of Cognitive and Affective Involvement on Intention to Use and Word of Mouth: The Case of Zoom Users In Indonesia
Author(s) -
Nur Halimah Siahaan,
Aldini Nofta Martini,
Muhammad Abi Sofian Abdul Halim
Publication year - 2022
Publication title -
journal of indonesian economy and business/jurnal ekonomi dan bisnis indonesia
Language(s) - English
Resource type - Journals
eISSN - 2085-8272
pISSN - 0215-2487
DOI - 10.22146/jieb.v37i2.1403
Subject(s) - continuance , psychology , cognition , novelty , popularity , structural equation modeling , word of mouth , identification (biology) , promotion (chess) , advertising , social psychology , zoom , marketing , business , statistics , botany , mathematics , neuroscience , politics , political science , petroleum engineering , law , biology , lens (geology) , engineering