Open AccessThe Effect of Cognitive and Affective Involvement on Intention to Use and Word of Mouth: The Case of Zoom Users In Indonesia
Author(s) -
Nur Halimah Siahaan,
Aldini Nofta Martini,
Muhammad Abi Sofian Abdul Halim
Publication year - 2022
Publication title -
journal of indonesian economy and business
Language(s) - English
Resource type - Journals
eISSN - 2085-8272
pISSN - 0215-2487
DOI - 10.22146/jieb.v37i2.1403
Subject(s) - continuance , psychology , cognition , novelty , popularity , structural equation modeling , word of mouth , identification (biology) , promotion (chess) , advertising , social psychology , zoom , marketing , business , engineering , petroleum engineering , mathematics , statistics , lens (geology) , neuroscience , politics , biology , political science , botany , law
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