Open AccessGLOBAL MARKETING AND ADVERTISING UNDERSTANDING CULTURAL PARADOXES
Author(s) -
Widya Parmita
Publication year - 2014
Publication title -
journal of indonesian economy and business/jurnal ekonomi dan bisnis indonesia
Language(s) - English
Resource type - Journals
eISSN - 2085-8272
pISSN - 0215-2487
DOI - 10.22146/jieb.17334
Subject(s) - advertising , business , marketing , economics
A book review on Global Marketing and Advertising to Understand Cultural Paradoxes.