Open AccessDefining Event Marketing as Engagement-Driven Marketing Communication
Author(s) -
Romi Setiawan,
Dermawan Wibisono,
Mustika Sufiati Purwanegara
Publication year - 2022
Publication title -
gadjah mada international journal of business
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.192
H-Index - 9
eISSN - 2338-7238
pISSN - 1411-1128
DOI - 10.22146/gamaijb.63788
Subject(s) - marketing , event (particle physics) , value (mathematics) , relationship marketing , advertising , loyalty , word of mouth , customer engagement , brand equity , entertainment , experiential learning , business , psychology , marketing management , computer science , social media , political science , physics , mathematics education , quantum mechanics , machine learning , law , world wide web