Open AccessElectronic Commerce Success Model: A Search for Multiple Criteria
Author(s) -
Didi Achjari,
Mohammed Quaddus
Publication year - 2004
Publication title -
gadjah mada international journal of business
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.192
H-Index - 9
eISSN - 2338-7238
pISSN - 1411-1128
DOI - 10.22146/gamaijb.5530
Subject(s) - business , order (exchange) , key (lock) , external variable , variable (mathematics) , marketing , success factors , e commerce , questionnaire , structural equation modeling , risk analysis (engineering) , computer science , computer security , business administration , mathematics , finance , mathematical analysis , statistics , machine learning , world wide web , programming language
The current study attempts to develop and examine framework of e-commerce success. In order to obtain comprehensive and robust measures, the framework accomodates key factors that are identified in the literature concerning the success of electronic commerce. The structural model comprises of four exogenous variables (Internal Driver, Internal Impediment, External Driver and Exgternal Impediment) and one endogenous variable (Electornic Commerce Success) eith 24 observed variables. The study that was administered within large Australian companies using questionaire survey concluded that benefits for both internal organization and external parties from the use of e-commerce were the main factor tro predict perceived and/or expected success of electronic commerce.