Open AccessElectronic Loyalty In Social Commerce: Scale Development and Validation
Author(s) -
Bùi Thành Khoa,
Nguyễn Minh Hà
Publication year - 2020
Publication title -
gadjah mada international journal of business
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.192
H-Index - 9
eISSN - 2338-7238
pISSN - 1411-1128
DOI - 10.22146/gamaijb.50683
Subject(s) - loyalty , context (archaeology) , scale (ratio) , business , marketing , exploratory research , qualitative research , advertising , sociology , geography , social science , cartography , archaeology , anthropology
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