Open AccessAlliance Entrepreneurship and Entrepreneurial Orientation: The Mediating Effect of Knowledge Transfer
Author(s) -
Arash Rezazadeh,
Mahsa Mahjoub
Publication year - 2016
Publication title -
gadjah mada international journal of business
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.192
H-Index - 9
eISSN - 2338-7238
pISSN - 1411-1128
DOI - 10.22146/gamaijb.16899
Subject(s) - alliance , entrepreneurship , competitor analysis , entrepreneurial orientation , structural equation modeling , business , knowledge transfer , automotive industry , order (exchange) , industrial organization , competitive advantage , marketing , coopetition , knowledge management , business administration , economics , microeconomics , political science , computer science , engineering , finance , machine learning , law , game theory , aerospace engineering
Today’s rapidly changing business environment has impelled companies to cooperate with their competitors in order to gain more competitive advantages through a win-win situation. Thereby, building alliances is one of the cooperative strategies that have been adopted by many enterprises, consequently attracting great attention from scholars. However, the literature about alliances seems to lack studies in the domain of entrepreneurship. Accordingly, this paper aims to extend entrepreneurship into the field of alliances by highlighting two phenomenal concepts: alliance entrepreneurship, and entrepreneurial orientation. Hence, the relationship between these two constructs, together with the mediating role of knowledge transfer between alliance partners, is investigated. Employing the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique we analyze a set of data from the automotive industry and its sub-sectors. The results confirm the significant positive effect of alliance entrepreneurship on partners’ entrepreneurial orientation, as well as the mediating effect of knowledge transfer.