Open AccessDetermining Marketing Channel Preference: A Case Study of Chocolate Drink’s Consumer Preferences
Author(s) -
Moh. Wahyudin,
Firda Safira Yulianti,
Wagiman Wagiman
Publication year - 2022
Publication title -
agroindustrial journal
Language(s) - English
Resource type - Journals
eISSN - 2302-3848
pISSN - 2252-6137
DOI - 10.22146/aij.v8i2.76722
Subject(s) - marketing channel , instant , marketing , preference , business , channel (broadcasting) , advertising , order (exchange) , digital marketing , economics , computer science , food science , microeconomics , computer network , chemistry , finance