Open AccessThe Impact of Consumer Behavior and Marketing Mix on the Decision to Buy Coffee at Coffee Shops in the Sleman Region During the Covid-19 Pandemic
Author(s) -
Alif Madya Bagas Wicaksana,
Suharno Suharno,
Wahyu Supartono
Publication year - 2022
Publication title -
agroindustrial journal
Language(s) - English
Resource type - Journals
eISSN - 2302-3848
pISSN - 2252-6137
DOI - 10.22146/aij.v8i1.73543
Subject(s) - purchasing , marketing , consumption (sociology) , business , consumer behaviour , structural equation modeling , marketing mix , advertising , sociology , social science , statistics , mathematics