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A Newspaper Content Analysis of HIV/AIDS and Food Insecurity in Sub‐Saharan Africa
Author(s) -
MacPherson Jennifer L.,
Wadsworth Laurie A.
Publication year - 2011
Publication title -
risk, hazards and crisis in public policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.634
H-Index - 8
ISSN - 1944-4079
DOI - 10.2202/1944-4079.1078
Subject(s) - framing (construction) , content analysis , thematic analysis , newspaper , food security , political science , sociology , public relations , geography , qualitative research , advertising , social science , media studies , agriculture , business , archaeology
This study sought to identify media links presented between food insecurity and the HIV pandemic in sub‐Saharan Africa through description of commonly portrayed frames found in high visibility Western and African print media sources. An episodic sampling process during the summer of 2006 found articles that tied food security to the HIV pandemic. Content analysis employed a mixed methodology grounded in naturalistic inquiry. Included were interpretative thematic analyses of text and images along with a frequency content coding instrument as a means of triangulation. Several themes emerged during analysis of the sample, including a biomedical frame, war and competition imagery, economic threats, food insecurity as a contributing factor for HIV infection, and hopeful action. Differences noted within Western and African print media framing of food security within the HIV pandemic consisted of an overall Western portrayal that was less actionable and more hopeless in nature than African portrayals. The potential of integrating existing frames and working towards newer frames is discussed as a method to improve citizen‐level action on global issues and further the agenda‐setting process necessary for policy development.