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Easy-Going: The Treatment of Written Records in the Ancient Syropalestine
Author(s) -
Pavel Čech
Publication year - 2017
Publication title -
baf online - proceedings of the berner altorientalisches forum
Language(s) - English
Resource type - Journals
ISSN - 2504-2076
DOI - 10.22012/baf.2016.04
Subject(s) - context (archaeology) , history , metaphor , product (mathematics) , competitor analysis , narrative , service (business) , literature , linguistics , art , business , marketing , mathematics , philosophy , geometry , archaeology
Who invented the Proto-Sinaitic writing? Sophisticated scribes, or unlettered workers? Orly Goldwasser, the chief advocate of the second possibility, borrowed from economic sciences the term ‘disruptive innovation’ that “describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves ‘up market,’ eventually displacing established competitors.”[1] During the years spent with translations of Levantine texts for a Czech kind of „Context of Scripture“, I had an impression – however daring –  that it is possible to generalize this finding for the Syropalestinian literature as a whole. Be it cuneiform or linear, narrative or Listenwissenschaft,[2] it shares the same basic tendency for simplicity and unambiguousness.DefinitionsDisruptive innovation: process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitorsCenter and Periphery: The centre–periphery model is a spatial metaphor which describes and attempts to explain the structural relationship between the advanced or metropolitan ‘centre’ and a less developed ‘periphery’[1] www.claytonchristensen.com/disruptive_innovation.html[2] KTU 1.103 is a very special example from many points of view (and on the background of Y. Cohen, Akkadian Omens from Hattuša and Emar. The šumma immeru and šumma ālu Omens, in: Zeitschrift für Assyriologie, 97, 2007, str. 233‑251).

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