Open AccessPatient Recruitment 2.0: Become a Partner in the Patient Journey Using Digital Media
Author(s) -
Michael Lindemann,
Tobe Freeman,
Timothy Kilchenmann,
Shuree Harrison,
Margaret Chan,
Mark Wygonik,
Lea Haines,
Christian Gossens
Publication year - 2016
Publication title -
jmir research protocols
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.378
H-Index - 9
ISSN - 1929-0748
DOI - 10.2196/resprot.5045
Subject(s) - conversation , health care , medicine , boosting (machine learning) , lung cancer , medical education , psychology , nursing , computer science , oncology , political science , communication , law , machine learning
We describe a digital platform, Pioneering Healthcare, designed to inform and empower people who are impacted by lung cancer. The platform enables Roche to support an online conversation with patients and caregivers about lung cancer, and about the role of lung cancer clinical studies in the development of future treatment options. This conversation is live and ongoing on the platform. It provides insights about the views and motivations of patients, and about how to better support patients pursuing treatment for life-threatening illness. We discuss the strategies used to deploy Pioneering Healthcare, and the advantages of using digital platforms for raising disease awareness, increasing patient engagement and, ultimately, for boosting patient enrollment into clinical trials.