Open AccessUsing a Mobile Social Networking App to Promote Physical Activity: A Qualitative Study of Users’ Perspectives
Author(s) -
Huong Ly Tong,
Enrico Coiera,
Liliana Laranjo
Publication year - 2018
Publication title -
jmir. journal of medical internet research/journal of medical internet research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.446
H-Index - 142
eISSN - 1439-4456
pISSN - 1438-8871
DOI - 10.2196/11439
Subject(s) - activity tracker , psychological intervention , thematic analysis , social network (sociolinguistics) , applied psychology , focus group , wearable computer , psychology , personalization , mhealth , population , nonprobability sampling , social support , qualitative research , medical education , medicine , physical activity , social media , computer science , social psychology , world wide web , nursing , physical therapy , environmental health , embedded system , social science , marketing , sociology , business
Background Despite many health benefits of physical activity, nearly a third of the world’s adult population is insufficiently active. Technological interventions, such as mobile apps, wearable trackers, and Web-based social networks, offer great promise in promoting physical activity, but little is known about users’ acceptability and long-term engagement with these interventions. Objective The aim of this study was to understand users’ perspectives regarding a mobile social networking intervention to promote physical activity. Methods Participants, mostly university students and staff, were recruited using purposive sampling techniques. Participants were enrolled in a 6-month feasibility study where they were provided with a wearable physical activity tracker (Fitbit Flex 2) and a wireless scale (Fitbit Aria) integrated with a social networking mobile app (named “fit.healthy.me”). We conducted semistructured, in-depth qualitative interviews and focus groups pre- and postintervention, which were recorded and transcribed verbatim. The data were analyzed in Nvivo 11 using thematic analysis techniques. Results In this study, 55 participants were enrolled; 51% (28/55) were females, and the mean age was 23.6 (SD 4.6) years. The following 3 types of factors emerged from the data as influencing engagement with the intervention and physical activity: individual (self-monitoring of behavior, goal setting, and feedback on behavior), social (social comparison, similarity and familiarity between users, and participation from other users in the network), and technological. In addition, automation and personalization were observed as enhancing the delivery of both individual and social aspects. Technological limitations were mentioned as potential barriers to long-term usage. Conclusions Self-regulatory techniques and social factors are important to consider when designing a physical activity intervention, but a one-size-fits-all approach is unlikely to satisfy different users’ preferences. Future research should adopt innovative research designs to test interventions that can adapt and respond to users’ needs and preferences throughout time.