Open AccessCUSTOMER ENGAGEMENT - THE CO CREATION OFVALUE IN THE MARKETING PROCESS
Author(s) -
M. Shyja Karunakaran,
P. T. Raveendran
Publication year - 2018
Publication title -
ictact journal on management studies
Language(s) - English
Resource type - Journals
eISSN - 2395-1664
pISSN - 2395-1656
DOI - 10.21917/ijms.2018.0093
Subject(s) - customer engagement , business , process (computing) , process management , marketing , co creation , computer science , world wide web , social media , operating system