Open AccessFeatures of the formation of the professional role of a doctor in Russian and foreign practice
Author(s) -
Ш. Г. Айвазян,
Ю. Г. Элланский,
Е. С. Мирзоян,
Р. Г. Ильюхин,
А. А. Комаревцев
Publication year - 2020
Publication title -
medicinskij vestnik ûga rossii
Language(s) - English
Resource type - Journals
eISSN - 2618-7876
pISSN - 2219-8075
DOI - 10.21886/2219-8075-2020-11-2-23-29
Subject(s) - ideology , health care , order (exchange) , quality (philosophy) , trace (psycholinguistics) , medical services , public relations , sociology , medical care , healthcare system , marketing , business , political science , psychology , medicine , nursing , politics , law , epistemology , philosophy , linguistics , finance
The article deals with changes in sociological models of the professional role of a physician in a market economy. The article analyzes the importance of marketing in healthcare and models of providing medical services in Russian and foreign healthcare systems. Based on the accumulated literature data, it is possible to trace the dynamics of the relationship between the patient and the healthcare system towards the formation of consumer ideology and the importance of sociological research of the status and role parameters of the physician in order to improve the eff ectiveness and quality of provided medical care.