Open AccessAdvertising Slogan: A Creative Element Undergoing Frequent and Erratic Metamorphosis
Author(s) -
Pooja Jha
Publication year - 2021
Publication title -
management insight
Language(s) - English
Resource type - Journals
eISSN - 2456-0936
pISSN - 0973-936X
DOI - 10.21844/mijia.17.1.2
Subject(s) - slogan , gamut , limelight , advertising , plural , statement (logic) , element (criminal law) , metamorphosis , computer science , political science , business , linguistics , engineering , artificial intelligence , philosophy , botany , electrical engineering , politics , larva , law , biology
Slogan happens to be a true extract of the entire gamut of advertising message. In common parlance, advertisements and ad campaigns are identified by their slogans. Technically, it is a brief, repeatable, and memorable positioning statement. The creative design of slogans has varied with the time. It has been seen in a numerous creative form during its peregrination. The present paper attempts to bring to the limelight an erratic and plural metamorphosis witnessed by this buzzword – slogan.