Advertising Slogan: A Creative Element Undergoing Frequent and Erratic Metamorphosis | Zendy

Pooja Jha | Zendy

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Advertising Slogan: A Creative Element Undergoing Frequent and Erratic Metamorphosis

Author(s) -

Pooja Jha

Publication year - 2021

Publication title -

management insight - the journal of incisive analysers

Language(s) - English

Resource type - Journals

eISSN - 2456-0936

pISSN - 0973-936X

DOI - 10.21844/mijia.17.1.2

Subject(s) - slogan , gamut , limelight , advertising , plural , statement (logic) , element (criminal law) , metamorphosis , computer science , political science , business , linguistics , engineering , artificial intelligence , philosophy , botany , electrical engineering , politics , larva , law , biology

Slogan happens to be a true extract of the entire gamut of advertising message. In common parlance, advertisements and ad campaigns are identified by their slogans. Technically, it is a brief, repeatable, and memorable positioning statement. The creative design of slogans has varied with the time. It has been seen in a numerous creative form during its peregrination. The present paper attempts to bring to the limelight an erratic and plural metamorphosis witnessed by this buzzword – slogan.

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