Open AccessTHE EVALUATION OF BEACHES IN NORTHERN MALAYSIA
Author(s) -
Mohamed Bahaj,
Rahmat Azam Mustafa,
Aldrin Abdullah,
A. Ghafar Ahmad,
Shida Irwana Omar
Publication year - 2006
Publication title -
planning malaysia
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.232
H-Index - 7
eISSN - 1675-6215
pISSN - 0128-0945
DOI - 10.21837/pm.v2i1.41
Subject(s) - tourism , attractiveness , ranking (information retrieval) , product (mathematics) , business , accommodation , quality (philosophy) , environmental planning , recreation , natural resource , geography , environmental resource management , marketing , environmental economics , computer science , economics , ecology , psychology , philosophy , geometry , mathematics , archaeology , epistemology , machine learning , neuroscience , psychoanalysis , biology
This paper reports on findings of an IRP A Long Term Research that among others, aims at ranking natural tourism resources found in the states of Penang, Kedah and Perlis. Selected tangible resources such as beaches and waterfalls \Vere assessed using structured evaluation sheets. This paper discusses the methods and approaches utilized in assessing the products. Five evaluating factors that were used to determine product attractiveness and quality include transportation & accessibility, accommodation, facilities & infrastructure, tourist activities and physical features. The resulting quantitative rankings can assist tourism planners and marketers in planning and plotting potential tourist routes and developing more integrated regional tourism products.