Open AccessTRAVEL MODE CHOICE INTENTION IN REDUCING TRAFFIC CONGESTION IN KAJANG, SELANGOR
Author(s) -
Wan Noratikah Wahidah Wan Ghazali,
Zakiah Ponrahono,
Syahriah Bachok,
Amir Hamzah Sharaai,
Noor Suzilawati Rabe,
Nur Shazreena Mat Shukri,
Yakin Nur Sunoto
Publication year - 2021
Publication title -
planning malaysia
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.232
H-Index - 7
eISSN - 1675-6215
pISSN - 0128-0945
DOI - 10.21837/pm.v19i18.1051
Subject(s) - public transport , theory of planned behavior , mode (computer interface) , mode choice , traffic congestion , travel behavior , sustainable transport , sustainable development , transport engineering , psychology , marketing , business , environmental economics , control (management) , economics , computer science , sustainability , engineering , political science , ecology , management , law , biology , operating system
The intentions behind a person’s choice of transportation mode is vital information to have in strategic planning for a sustainable transportation system, and is very useful in predicting the behaviours of people. This paper was conducted to identify people's preferences of public transport. Using the Theory of Planned Behaviour (TPB) as the psychological determinant, three main indicators, attitude, subjective norm and perceived behavioural control (PBC), were explored to identify the mode choice of public transportation among the residents of Kajang. The data was obtained through questionnaires by employing a multistage sampling technique, where 348 respondents were approached. Partial Least Square (PLS) analysis showed that attitude was the dominant indicator among residents of Kajang for modes of public transport. This paper will contribute to the advancement of knowledge in the theory of mobility and travel behaviour, as well as act as baseline data for predicting people’s travel behaviour in future mode shift strategies dealing with everyday issues of traffic, such as congestion.