Open AccessTHE ROLE OF FABRIC BANNERS FOR COMMUNITY ENGAGEMENT IN DIGITAL ERA
Author(s) -
Rosilawati Zainol,
Hong Ching Goh,
Ibrahim Mohd @ Ahmad,
Ahmad Nikmatul Adha Nordin,
Siti Maisara Baharom,
Tengku Adeline Adura Tengku Hamzah
Publication year - 2015
Publication title -
planning malaysia
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.232
H-Index - 7
eISSN - 1675-6215
pISSN - 0128-0945
DOI - 10.21837/pm.v13i5.137
Subject(s) - public engagement , plan (archaeology) , nonprobability sampling , community engagement , relevance (law) , public participation , process (computing) , public relations , business , sociology , geography , political science , computer science , population , demography , archaeology , law , operating system
This paper presents the role of fabric banners as a communication medium for community engagement, which would be the relevant communication medium for public participation in the development plan process. Discussions are based on findings from a study conducted in Subang Jaya-USJ, Selangor where the main objective was to evaluate the relevance of fabric banners as a communication medium in eliciting public participation in community engagements. The study was within a theoretical framework that links community engagement, urban way of life and the Media Richness Theory. Primary data were collected through self-administered survey under the purposive sampling method and in-depth interviews involving 100 local residents of Subang Jaya-USJ. Findings demonstrated that fabric banners are still relevant and functioning as an effective communication medium in community engagement, particularly in Subang Jaya-USJ. Thus, this type of communication medium should be seriously considered in town planning public participation process.