Open AccessThe impact of product performance on brand loyalty mediated by customer satisfaction: Study in Sudanese service industry
Author(s) -
Ghada Obeid Mohammed,
Abdel Hafiez Ali Hasaballah,
Bader Almohaimmeed,
Ahmad Adnan Al-Tit
Publication year - 2017
Publication title -
international journal of advanced and applied sciences
Language(s) - English
Resource type - Journals
eISSN - 2313-626X
pISSN - 2313-3724
DOI - 10.21833/ijaas.2017.01.017
Subject(s) - business , customer satisfaction , marketing , brand loyalty , loyalty business model , loyalty , product (mathematics) , service (business) , advertising , service quality , mathematics , geometry